8am launches as a leading professional business platform, marking AffiniPay’s next chapter

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Source: AffiniPay

8am, formerly AffiniPay, announced the launch of its new brand reflecting the company’s evolution into a unified business platform for professionals. This new identity represents the company’s move to bring together its software, solutions, and integrated tools under one brand, making it easier for lawyers, accountants, and client-focused professionals to engage with everything they need to run their business, in one place.

8am provides connected, innovative solutions that simplify operations, ensure compliance, and fuel profitable growth. The 8am platform is purpose-built to help professionals run a better business, starting from the first hour of every workday.

“Our customers choose us because they trust us to help them thrive in a rapidly changing world. Our new brand brings our solutions together under one promise: to make it easier for professionals to run their firms with confidence, deliver world-class outcomes for their clients, and grow for the long term. We are excited to step forward with a unified story that reflects who we are today and where we are headed in the future,” said Dru Armstrong, Chief Executive Officer of 8am.

“Innovation has always been at the heart of what we do, and this next chapter builds on that legacy. We’re redesigning how people engage with our products to make every interaction smarter, more seamless, and more human—setting the stage for an even more connected and intuitive experience,” said Leslie Witt, Chief Product Officer of 8am.

“The name 8am captures the energy and focus we bring to our customers every day. Instead of asking professionals to navigate disconnected brands, we now offer one story and one experience. It’s about making our value clear and helping our customers build momentum from the moment their day begins,” said Nate Skinner, Chief Marketing Officer of 8am.

Read the full article: https://www.affinipay.com/press-releases/8am-launches-leading-professional-business-platform/

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