Source: Businesswire
Laurel, the AI Time platform, announced it has raised $100 million in Series C funding led by IVP, with participation from GV (Google Ventures). Laurel will leverage this investment to scale its AI time platform and accelerate to solve what it calls the “time intelligence challenge”—the inability for knowledge industries to accurately map time to business outcomes. In the age of AI, quantifying and understanding human capital goes from a “nice to have” to a “cannot exist without” for enterprises.
Laurel’s AI Time platform, now leveraged by hundreds of the world’s top enterprise professional service firms, uses AI to automatically categorize, describe, and analyze how professionals spend their time on admin work. The platform’s ability to connect time data with business outcomes has proven transformative for firms looking to maximize profits, allocate their resources effectively, and understand exactly what workflows to apply AI to and what agents to automate.
Customers using the company’s AI-native time platform report profit increases between 4-11%—driven by an additional 28 billable minutes per day per professional, and increased realization of 1-4%. Laurel’s ROI methodology has been independently audited and validated by a Big-4 Firm. The platform currently processes over $5B in gross market value for its customers, and +$360M of that amount is net-new value attributable to Laurel. In addition, Laurel saves its professionals up to 80% in time recording, freeing them to work on high-leverage work.
“Nobody has ever mapped the input of time to the output of outcomes. Industries like legal and accounting are best at understanding their input (time), but still struggle to price value. On the flip side, industries like consulting and financial services understand value, but operate blind to the true cost of creation. While all other industries have been obsessed about optimizing their supply chain, the supply chain of knowledge work—which represents over 50% of Global GDP—has never been surfaced. This funding helps us solve this fundamental challenge while giving firms the data foundation they need to deploy AI strategically. We’re not just automating time—we’re creating the time intelligence layer that will transform how all knowledge industries operate,” says Ryan Alshak, founder and CEO of Laurel.
As knowledge industries plan to spend over $1 trillion on AI in the next five years, Laurel’s time intelligence platform ensures these investments target the highest-impact opportunities.
Read the full article: https://www.businesswire.com/news/home/20250610987398/en/AI-Time-Platform-Laurel-Raises-%24100-Million-to-Transform-the-Professional-Services-Industry
