Geetika Jerath and Madison Keeble launch rubi to reimagine legal apprenticeship for the next generation of lawyers.
Built over two years of rigorous curriculum development and pilot testing, rubi’s flagship program, The Transactional Practice Guide: M&A, is designed to take a brand new lawyer and train them to operate at the level of a second-year associate.
But pilots revealed the demand for the same structured training extends even further, from BigLaw to boutique attorneys, in-house counsel, and even experienced lawyers switching practice areas. And the response has been consistent: “A training program like rubi should be required for all lawyers alongside on-the-job training,” said Martina Williams, an in-house attorney with 5+ years of experience who completed the program. “Before rubi, I didn’t receive any formal training outside of being assigned tasks. There was very minimal background information or training that dives into the subject matter of the work. This is the first program like this that I’ve heard of.”
As remote work and AI reshape legal practice, rubi is rethinking how transactional lawyers are trained.
The program is an apprenticeship reimagined: participants step into the role of a BigLaw junior, staffed on Project Rubi, with step-by-step guidance from the founders through every task, decision, and document.
“Madison and I drew on the most valuable lessons from our 25,000+ billable hours in BigLaw, reverse-engineered them into exactly what a junior M&A lawyer needs to know, and built a platform that teaches it all upfront,” says Jerath. “Juniors work through a comprehensive mega-deal designed specifically for their learning, where every piece builds on the last to create complete understanding.”
“It’s as if Geetika and I are at their desks, teaching not just substantive concepts and what to do, but why they’re doing it, what questions to ask, and how everything fits into the bigger picture, using a full purchase agreement and transaction documents to build judgment in context,” said Keeble.
