Creation Rights and IProtect have announced an exclusive partnership combining content governance with digital IP monitoring and enforcement for brands and rights holders.
Creation Rights manages content releases from creation through review, publication and proof. The company says its patented dynamic metadata keeps rights information current as content changes across versions, formats, channels and countries. IProtect’s proprietary technology, Saja, detects counterfeits, deepfakes, impersonations and unlicensed content across marketplaces, social media and websites, with potential infringements reviewed by a person before action is taken.
Linking the release record with what appears in the market gives rights holders a current reference point when misuse is identified. The companies say early demand is strongest in sports, entertainment and executive protection. The partnership is open to any brand or rights holder from launch.
Lance Standing, Head of Commercial, IProtect, commented: “AI hasn’t just made fakes easier to produce. It’s made the genuine article harder to prove. When brands, agencies and automated systems are all publishing content, knowing what’s authentic matters as much as finding what isn’t.”
Source: IProtect
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