Source: Litera
Litera, legal technology solutions, announced a strategic investment in Postilize to accelerate innovation in business development with the launch of Foundation Proactive, Powered by Postilize. This partnership marks a significant step toward delivering a next-generation, integrated “growth-tech” stack within Litera One that transforms Legal Work by placing the right data in the right place at the right time—combining relationship intelligence, marketing automation, and AI-powered personalization.
Postilize, founded in 2023 by CRM and ERM veteran Jody Glidden, former Founder of Introhive and James Wang, a former BlackBerry executive, is the first AI platform purpose-built to modernize legal business development, shifting from reactive CRM systems to proactive, data-driven client engagement. Postilize gives law firms the power to act on business signals the moment they emerge. Its flagship products—Signals, Messaging, ERM, and Sync—helps firms detect client events early, personalize outreach in each partner’s authentic voice, and maintain clean, up-to-date CRM data without manual effort. Unlike traditional ERM tools, Postilize is embedded in lawyers’ daily workflows through seamless Outlook, LinkedIn, CRM and mobile integrations.
“This transformative technology enables lawyers to engage clients at precisely the right moment with highly relevant, personalized communications—what we call Proactive Relationship Management,” said Adam Ryan, Chief Product Officer at Litera. “By leveraging our integrated Litera One platform, firms can identify and capitalize on new business opportunities that would otherwise remain hidden.”
“Together, Postilize and Litera are setting a new standard for legal technology—one that delivers immediate recommended actions and personalization at the center of every client interaction,” said Jody Glidden, Founder and CEO of Postilize. “Our shared vision is to help firms unlock greater business opportunities and deliver exceptional value through smart, seamless integration.”
Read the full article: https://www.litera.com/newslinks/litera-announces-strategic-investment-postilize
