Source: LegalZoom
LegalZoom.com announced a strategic partnership with Perplexity to empower legal solutions for Perplexity Pro subscribers. This marks the first known partnership between a legal services provider and a major generative AI platform, underscoring LegalZoom’s commitment to meeting consumers at the cutting edge of how people seek and use information online.
“We recognized early that the way people search for answers was fundamentally changing, and developed a strategy to meet customers at their point of need,” said Kathy Tsitovich, Chief Corporate Development & Partnership Officer at LegalZoom. “Our partnership with Perplexity is the first of many strategic alliances we plan to enter into as we meet our customers where they are and position LegalZoom at the forefront of this search revolution. By embedding our trusted legal solutions directly into these new search experiences, we’re ensuring users get accessible, affordable legal guidance exactly when and how they’re looking for it.”
The partnership reflects a broader shift in consumer behavior as generative AI platforms continue to gain in popularity for information and research needs. As part of the partnership, Perplexity Pro subscribers will gain access to exclusive offers from LegalZoom, including discounts on legal services and products tailored to individuals and small businesses. LegalZoom will be the provider of legal services for Perplexity Pro users.
“Perplexity is all about providing reliable, expert-backed answers in the moment they’re needed,” said Dmitry Shevelenko, Chief Business Officer at Perplexity. “Legal questions are some of the most common and important ones our users rely on us for. We’re excited to partner with LegalZoom to deliver value-added services that support our users in meaningful ways.”
Read the full article: https://investors.legalzoom.com/news-releases/news-release-details/legalzoom-announces-strategic-partnership-perplexity-offer-legal
